The PruProtect Plan combines choice and rewards

Professional Adviser
clock

Why choose PruProtect? We cover more conditions: Most providers limit the number of listed illnesses and conditions they pay out on to around 35. PruProtect Serious Illness Cover can cover between 93 and 154 illnesses and conditions, depending on the choice of cover.

We could pay out more often: Our Serious Illness Cover pays out on the severity of illness or disability. This means your clients could receive a payout at an earlier stage of illness, even if it is not life-threatening. They could also make multiple claims, and receive a payout more than once

Cover can be adapted: With PruProtect your clients will have one of the widest ranges of cover options available in one policy. They have the ability to add or remove benefits at any time.

With ‘Vitality’ we reward your clients for being healthy: Your clients can manage their future premiums by engaging in a healthy lifestyle or making efforts to improve it, all through a range of health and wellbeing related-partners that offer exclusive discounts

How PruProtect made a difference to Sarah and Tim*

Sarah and Tim had recently married and taken out a mortgage on their new home. Five years later Tim was diagnosed with Low Grade Prostate Cancer and had to stop work to recover from treatment.

Many traditional critical illness policies would not cover this level of illness. Fortunately he qualified for a partial payment from his PruProtect Serious Illness Cover. This enabled him to pay off part of their mortgage and cover living expenses while in recovery.

Because they had elected the Minimum Protected Account at 100% their cover was reinstated at no extra cost or further underwriting after the claim was paid. This meant that they would receive further financial support if Tim’s condition deteriorated or either of them suffered from another serious illness in the future.

For more information about PruProtect, please visit www.pruprotect.co.uk or call 0845 601 0072

* This is an example designed to represent a possible situation and does not relate to any particular individual. You should not look upon this as financial advice or a recommendation of a particular course of action.

More on Protection

Guardian launches two critical illness products

Guardian launches two critical illness products

Focus on cost and quality

Cameron Roberts
clock 08 June 2026 • 2 min read
Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read

In-depth

IHT on pensions: Advisers on a new way of working

IHT on pensions: Advisers on a new way of working

‘It has shifted the timing and focus of conversations’

Jenna Brown
clock 10 June 2026 • 8 min read
Workplace culture and the thriving financial advice practice

Workplace culture and the thriving financial advice practice

Best Financial Advisers to Work For 2026

Jenna Brown
clock 04 June 2026 • 10 min read
Labour leadership contest: What a change could mean for IHT on pensions

Labour leadership contest: What a change could mean for IHT on pensions

Advisers warned against banking on U-turn

Jen Frost
clock 28 May 2026 • 6 min read