The PruProtect Plan combines choice and rewards

Professional Adviser
clock

Why choose PruProtect? We cover more conditions: Most providers limit the number of listed illnesses and conditions they pay out on to around 35. PruProtect Serious Illness Cover can cover between 93 and 154 illnesses and conditions, depending on the choice of cover.

We could pay out more often: Our Serious Illness Cover pays out on the severity of illness or disability. This means your clients could receive a payout at an earlier stage of illness, even if it is not life-threatening. They could also make multiple claims, and receive a payout more than once

Cover can be adapted: With PruProtect your clients will have one of the widest ranges of cover options available in one policy. They have the ability to add or remove benefits at any time.

With ‘Vitality’ we reward your clients for being healthy: Your clients can manage their future premiums by engaging in a healthy lifestyle or making efforts to improve it, all through a range of health and wellbeing related-partners that offer exclusive discounts

How PruProtect made a difference to Sarah and Tim*

Sarah and Tim had recently married and taken out a mortgage on their new home. Five years later Tim was diagnosed with Low Grade Prostate Cancer and had to stop work to recover from treatment.

Many traditional critical illness policies would not cover this level of illness. Fortunately he qualified for a partial payment from his PruProtect Serious Illness Cover. This enabled him to pay off part of their mortgage and cover living expenses while in recovery.

Because they had elected the Minimum Protected Account at 100% their cover was reinstated at no extra cost or further underwriting after the claim was paid. This meant that they would receive further financial support if Tim’s condition deteriorated or either of them suffered from another serious illness in the future.

For more information about PruProtect, please visit www.pruprotect.co.uk or call 0845 601 0072

* This is an example designed to represent a possible situation and does not relate to any particular individual. You should not look upon this as financial advice or a recommendation of a particular course of action.

More on Protection

Protection and pensions: Overcoming challenges faced across both sectors

Protection and pensions: Overcoming challenges faced across both sectors

'Pensions and protection aren't often spoken about in the same sentence'

Paul Yates
clock 11 June 2025 • 4 min read
Training day: How will CPD changes impact protection?

Training day: How will CPD changes impact protection?

Rules may “lead to protection being overlooked”

Cameron Roberts
clock 30 May 2025 • 6 min read
'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

Majority believe IFAs and wealth managers should not outsource, PA Asks finds

Isabel Baxter
clock 13 May 2025 • 3 min read

In-depth

QROPS class actions: What next for frustrated UK expats?

QROPS class actions: What next for frustrated UK expats?

Calls for reform across the board as insurers fight back in IoM

Isabel Baxter
clock 29 May 2025 • 7 min read
AI on trial: FCA's Live Testing opens new path for advisers

AI on trial: FCA's Live Testing opens new path for advisers

Offering regulated firms a controlled space to trial advanced technologies

Sahar Nazir
clock 21 May 2025 • 7 min read
Behind the advice: The hidden mental health struggles of financial advisers

Behind the advice: The hidden mental health struggles of financial advisers

As Mental Health Awareness Week spotlights wellbeing across industries, advisers speak out

Sahar Nazir
clock 16 May 2025 • 7 min read