AXA is launching a pilot scheme to target adviser firms who demonstrate a poor track record for persistency.
The results of the FSA's annual persistency survey for 2007 suggest the industry cannot sustain traditional methods of pricing pension plans, Scottish Life says.
Life companies' plans to penalise IFAs whose client persistency is low have been slammed by an adviser.
The Financial Services Authority (FSA) has published a survey of the persistency of life and pensions policies with reasons why consumers let their policies lapse.