Linda Graham: Why you need storytelling in financial advice

I am nearing the end of quite an incredible project that will eventually culminate in a book containing the personal and business development stories of a group of very successful financial advisers in South Africa. That said, when I agreed to the task, I had no idea what I was in for. It has been a mammoth undertaking, but now - after endless flights around the country and intense two- to three-hour interviews with the advisers - I am reassured of the irresistible value of storytelling. It is not just an excellent marketing tool but it is also an enriching conduit for deep personal deve...