Sophie Robson: What financial services should know about the youth vote

Five ways sector could be reshaped

clock • 4 min read

Both politics and finance have traditionally focused their attentions on the older generation but if politicians start looking towards a younger demographic, says Sophie Robson, financial services may need to follow suit

With early projections putting the turnout of 18 to 24-year-old voters at the 8 June general election at around 72%, the tables have well and truly turned for the political classes. Given older voters' track record of high turnout at elections, governments in the past have tended to focus on issues affecting the ‘grey vote' but it could now be time to focus on matters that affect the younger demographic. What does this mean for the financial services sector? While greater assets and wealth among the older generation has meant advisers and providers have traditionally focused on them rath...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read