Sophie Robson: What financial services should know about the youth vote

Five ways sector could be reshaped

clock • 4 min read

Both politics and finance have traditionally focused their attentions on the older generation but if politicians start looking towards a younger demographic, says Sophie Robson, financial services may need to follow suit

With early projections putting the turnout of 18 to 24-year-old voters at the 8 June general election at around 72%, the tables have well and truly turned for the political classes. Given older voters' track record of high turnout at elections, governments in the past have tended to focus on issues affecting the ‘grey vote' but it could now be time to focus on matters that affect the younger demographic. What does this mean for the financial services sector? While greater assets and wealth among the older generation has meant advisers and providers have traditionally focused on them rath...

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