DWP spends £800,000 on Gogglebox adverts

The government department commissioned adverts, which see the Gogglebox families talk about their own pension accounts, while also reviewing a previous DWP advert. In response to a Freedom of Information request sent by PA's sister title Professional Pensions, the DWP said it had spent £798,394.87 on partnering with the television show, including production fees and media airtime. A further £1,346.16 was used to promote the advertisement on Twitter, alongside £1,733.44 on other social media platforms, between 22 and 26 March. There was no spend on promotion using Facebook during this ...