Pru reveals name of self-employed financial planning arm

Launching later in 2019

Sophie King
clock • 1 min read

Prudential's financial planning business is to be called 'The Advice Partnership from Prudential' (TAP), the financial services giant has revealed.

The advice network, which will launch fully later in 2019, will be headed up by Tom Hegarty, who joined the business from the New Model Business Academy, where he was managing director. TAP will initially be available, by invitation only, to up to 30 of Prudential's current 375-strong adviser team. Prudential said it was inviting advisers to build their own businesses. As part of the deal of joining the network, it added, advisers will have the option to "capture enterprise value from their efforts" after a minimum period of five years. The proposition will initially mirror that of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read