Keith Richards's worst-case scenario for financial advice would be for a number of firms to become "overly commercial" in areas such as defined benefit transfers and so lead consumers towards poor outcomes and potentially the advice profession into disrepute.
The Personal Finance Society (PFS) chief executive is the first guest to appear in Professional Adviser's new 'Adviser Champions' series of video interviews, where figures from across the financial services...
Has run Cautious Managed fund since 2011
What’s right – not what sells
Richards fires back at committee report
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Invested from 2006-2011