Keith Richards's worst-case scenario for financial advice would be for a number of firms to become "overly commercial" in areas such as defined benefit transfers and so lead consumers towards poor outcomes and potentially the advice profession into disrepute.
The Personal Finance Society (PFS) chief executive is the first guest to appear in Professional Adviser's new 'Adviser Champions' series of video interviews, where figures from across the financial services...
'FCA indicated it could penalise the firm'
The first rule of customer service
Sold property business
Warning of consumer credit bubble
12 financial planners on the panel