Advice vs guidance: The FCA case studies

The regulator said its research has shown there has been a small shift from advised services to non-advised services but a "greater move from channels not involving a personal recommendation to those that did." > Read: Advisers raise ‘systemic mis-selling' risk of simplified advice models < It is now consulting on its guidance and has published a range of possible scenarios to help firms understand what it believes is advice and what is guidance - and to see if firms agree with its definitions. Guidance: 1) Websites without filtering, which provide "general generic information". ...