Standing out from the crowd: WIFA entry tips from judge Gillian Hepburn

'The number of outstanding entries always makes judging challenging'

clock • 4 min read

Women in Financial Advice Awards judge Gillian Hepburn revisits the topic of what makes a winning entry and shares her tips on standing out from the crowd...

The nominations for WIFA 2026 are in! Nominees are now drafting their submissions and the judges are on standby for the shortlists! How do you make your entry stand out? What makes a difference? As a judge for the last six years, there are some hints and tips I can share.  With more than 1,150 nominations, it's amazing to see how far we have come in terms of female representation in the industry. Back in the early 1990s, I was one of the first women ever to speak at the Standard Life annual conference, this was a major step forward for the company. How we have moved on! The them...

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