Ten differences between 'selling' protection – and giving expert protection advice

Protection advice should never be a tick-box exercise. Done properly, it can change lives, support families through a crisis, and give people genuine peace of mind when they need it most. Done badly, it can leave clients confused, uninsured, or feeling like they've "failed" when they are declined cover. From my experience, there are ten areas where protection advice can fall short. Here are some tips on how advisers can ensure they get it right. 1. Applications should be accurate — not rushed Passing applications to admin teams may save time but can increase the risk of errors. I...