If you can’t engage people emotionally, then you are ignoring the very element that we all accept can derail an excellent plan, writes Chris Justham
There's power in experience. Say it out loud, because the people around you need to hear it. Because we are all at risk of falling into the narrative that all that matters when it comes to selecting an investment product is its functional benefits. It's lazy and wrong. Price and performance are of critical importance in our world. I am extremely clear on their influence for the overall success of someone's plan. But. It's not ALL that matters. Because if all we cared about was functional benefits, then there would be homogeneity, EVERYWHERE. Everything would look the same becaus...
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