Why model portfolios are thriving in a customisation era

As younger, values-driven investors seek personalised options, it might seem surprising that model portfolio services (MPS) are becoming so popular. Yet, UK MPS assets under management surged past £140bn last year, with adoption accelerating among advisers seeking scalable, compliant investment solutions. So, how do we reconcile the rise of standardised portfolios with the growing demand for tailored, meaningful investment experiences? The reason is MPS has evolved from simple, standard products to flexible frameworks, influenced by regulations and the changing needs of younger client...