Psychology plays a huge role when giving financial advice, much more than most people realise, as Chris Ball explains…
I remember being in my early 20s, working at KPMG, and feeling completely out of my depth. At the time, I thought the most technical person in the room was the one who won the client, the one who knew every tiny detail about the tax code and every number from the company's accounts. I couldn't have been more wrong. The partners at KPMG weren't the most technically skilled. They weren't buried in spreadsheets or talking in jargon. Their superpower was simply the ability to walk into any room, make people feel comfortable, and instil confidence in them. Now, after nearly two deca...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes