Digital natives, critical minds: What Gen Z's scepticism means for the future of wealth management

'The industry faces a radical shift in generational expectations'

clock • 3 min read

Jim London looks at the sceptical nature of Gen Z and asks what it means for the future of wealth management...

Wealth management is at a generational inflection point. By 2050, more than £7trn is expected to pass from older clients — half of whom are over 70 — to their children and grandchildren. As a result, the industry faces a radical shift in generational expectations. Gen Z, shaped by digital-first experiences and growing distrust of traditional institutions, is poised to challenge long-held models of advice and engagement. For firms to remain relevant, they must rethink both the tools and the tone of their client relationships by embracing interactive technology, adapting adviser roles, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Phillip Wickenden: The political map has been redrawn

Phillip Wickenden: The political map has been redrawn

'The market is not pricing personalities. It is pricing discipline'

Phillip Wickenden
clock 11 May 2026 • 6 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read