Back to basics: Let's not forget platforms' fundamental attractions

Albert Einstein reputedly suggested there are five levels of intellect: smart, intelligent, brilliant, genius and simple. "Everything should be made as simple as possible," he once said, "but not simpler." Groucho Marx must have held much the same view. In the Marx Brothers' 1933 classic, Duck Soup, his character, Rufus T Firefly, memorably declares: "Why, a four-year-old child could understand this report… Run out and find me a four-year-old child." Little has changed since Einstein and Groucho's day. The enormous merit of explaining things in a straightforward manner is still routin...