Other investing strategies are available: Performance chasing has served well despite risks

'Perhaps not surprisingly in such momentum-driven markets, performance chasing came out top'

clock • 4 min read

Laith Khalaf compares egg spreaders with performance chasers in his latest column for PA as he explores the outcomes of different investment approaches...

One of the basic tenets of investment is not to buy an asset just because its price has gone up.  And yet in the last decade, performance chasing has been a much better strategy than buying investments which have seen their prices fall sharply – ­­­a blind bargain-hunting approach which appeals to many people, but comes with its own health warnings.  AJ Bell has put five common investing strategies to the test to see how they stacked up against each other (see table below). Perhaps not surprisingly in such momentum-driven markets, performance chasing came out top, with bargain-hunt...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Inflation protection not front of mind for financial advisers

Inflation protection not front of mind for financial advisers

Titan Square Mile report suggests

Jen Frost
clock 04 November 2025 • 3 min read
Trick or treat? The UK and global economy face their Halloween ghosts

Trick or treat? The UK and global economy face their Halloween ghosts

‘Wealth managers and market professionals are tiptoeing past economic graveyards’

Stephen Jones
clock 31 October 2025 • 4 min read
Why investors need to think about emerging markets a little differently

Why investors need to think about emerging markets a little differently

'Emerging markets are starting to look eerily similar to developed'

James Flintoft
clock 29 October 2025 • 3 min read