Emotional support: Why AI cannot replace an adviser's crucial role

There seem to be daily headlines on artificial intelligence (AI), whether it's the launch of an open-source language model, the government's key to economic growth, or the solution to increase adviser productivity. But it seems necessary given the recent uptake, in fact, the Financial Conduct Authority (FCA) reported at the end of 2024 that 75% of firms across the sector are already using AI and a further 10% plan to use it in some form by the end of 2027. Most AI developments that firms are adopting will help to increase efficiency, giving advisers extra time to support their clients...