Why the personal advice touch will thrive amid generational digital disruption

Growing appetite for protection amongst younger people

clock • 4 min read

Advice needs to facilitate Gen Z client's preference for digital DIY but also to provide the human ‘safety net' alongside, writes Roger Brosch

Towards the end of last year, the Association of Mortgage Intermediaries (AMI) published its annual insight into the UK protection market, which revealed a generational divide in attitudes towards protection. If you've already read Making Protection Personal, and if you're similar in age to me, then I'm pretty sure these findings will have prompted a trip down the regulator's memory lane by way of an explanation, in part at least, for why such a chasm exists. The AMI research showed that there is a growing appetite for protection amongst younger people, in that 65% of Gen Z and 70% of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers on Iran war: 'My advice goes well beyond just saying don't panic'

Advisers on Iran war: 'My advice goes well beyond just saying don't panic'

‘Clients are naturally concerned’

clock 11 March 2026 • 5 min read
The capacity trap: Why advice firms can't hire their way out of the admin crisis

The capacity trap: Why advice firms can't hire their way out of the admin crisis

'You cannot outrun a broken process by adding more people to it'

Stuart Breyer
clock 10 March 2026 • 3 min read
The enduring value of advice in an era of DIY investing

The enduring value of advice in an era of DIY investing

'The debate is about execution and consistency'

Chris Ball
clock 10 March 2026 • 4 min read