Why the personal advice touch will thrive amid generational digital disruption

Growing appetite for protection amongst younger people

clock • 4 min read

Advice needs to facilitate Gen Z client's preference for digital DIY but also to provide the human ‘safety net' alongside, writes Roger Brosch

Towards the end of last year, the Association of Mortgage Intermediaries (AMI) published its annual insight into the UK protection market, which revealed a generational divide in attitudes towards protection. If you've already read Making Protection Personal, and if you're similar in age to me, then I'm pretty sure these findings will have prompted a trip down the regulator's memory lane by way of an explanation, in part at least, for why such a chasm exists. The AMI research showed that there is a growing appetite for protection amongst younger people, in that 65% of Gen Z and 70% of...

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