Why the personal advice touch will thrive amid generational digital disruption

Growing appetite for protection amongst younger people

clock • 4 min read

Advice needs to facilitate Gen Z client's preference for digital DIY but also to provide the human ‘safety net' alongside, writes Roger Brosch

Towards the end of last year, the Association of Mortgage Intermediaries (AMI) published its annual insight into the UK protection market, which revealed a generational divide in attitudes towards protection. If you've already read Making Protection Personal, and if you're similar in age to me, then I'm pretty sure these findings will have prompted a trip down the regulator's memory lane by way of an explanation, in part at least, for why such a chasm exists. The AMI research showed that there is a growing appetite for protection amongst younger people, in that 65% of Gen Z and 70% of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Titan Wealth to provide financial education to pro cricketers

Titan Wealth to provide financial education to pro cricketers

Professional sport comes with 'a very different financial journey'

Laura Miller
clock 16 September 2026 • 2 min read
Next gen group takes on young adviser shortage

Next gen group takes on young adviser shortage

Hollee Vivian launches initiative with adviser peers

Isabel Baxter
clock 15 September 2026 • 4 min read
News editor's view: The advice profession is getting bigger, but is it getting better?

News editor's view: The advice profession is getting bigger, but is it getting better?

The news editor's Friday Night Takeaway from 11 September

Isabel Baxter
clock 11 September 2026 • 3 min read