The BDM life: 'Being there for whatever reason, when they need you'

Business development managers (BDM) are an essential lynchpin connecting advisers with providers and this study focuses exclusively on the role BDMs play in the market. Quite rightly, there is a lot of research into the attitudes of advisers but this study from Gareth Davies at search consultancy Davies Marsh - flips that convention and looks at life through a BDM lens. Where do BDMs feel they add value to advisers? Top marks (26%) go to technical knowledge closely followed at 23% by troubleshooting and understanding the advisers business. Next at 16 % comes client support followed ...