Impactful giving: How wealth advisers are adapting to rising demand

Thanks to generational shifts, cultural change and macro-level global trends, the demands of wealth holders are changing. The lines between commercial investment, social investment and philanthropy are becoming increasingly more aligned, creating demand for more integrated approaches to wealth management. Research by Pro Bono Economics has found a £2.8bn potential boost in charitable giving if wealthy Britons received better philanthropy guidance. Yet, only 8% of the UK's wealthy currently receive this support. Younger generations, particularly, are driving this change, favouring mode...