Record protection payouts must spur advisers on

These aren't products that sell themselves

clock • 5 min read

Advisers must continue to be advocates for protection policies, not only with new clients but also existing clients who already have cover, writes Ahmed Bawa

As advisers will know only too well, the importance of protection products is not always matched by the enthusiasm they generate among clients. These aren't products that sell themselves - they rely on the case the adviser can make for them. In my experience, one of the issues clients often have around insurance is the question of whether they will actually receive a payout. There tends to be a belief that insurers will do anything they can to get out of paying, leaving the customer out of pocket twice - firstly for the premiums they have diligently paid, and secondly because they aren't...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Life cover planning: The changing landscape of protection for IHT

Life cover planning: The changing landscape of protection for IHT

'The world of protection advice is changing'

Naomi Greatorex
clock 16 September 2025 • 4 min read
Ipipeline expands Advanced Underwriting tool to whole of market

Ipipeline expands Advanced Underwriting tool to whole of market

Three further providers set to join

Jaskeet Briah
clock 01 September 2025 • 1 min read
Consumer Duty: Two years on – the protection impact

Consumer Duty: Two years on – the protection impact

Impact on the market and next steps

Jaskeet Briah
clock 01 August 2025 • 5 min read