Long-term business success starts by 'doing good'

'The trade-off between doing good and creating value is a thing of the past'

clock • 4 min read

The most valuable companies over the next decade will be the companies you'd choose to be friends with, writes Simon Rogerson

Covid, as family members and business owners, was one of the biggest challenges we've ever faced. There were, however, a few positives to come from it. One of these positives was around corporate innovation and the other was around behaviours. The problem, however, is that these benefits are now starting to fade. Take innovation for example. Most medium-sized or large companies, especially in financial services, aren't very good at innovation. They tend to believe that innovation is the responsibility of one person (or a small department) so they hire a ‘head of innovation' and ask th...

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