Shifting the AI narrative: Collaboration, not challenge in advice

Embracing and experimenting with artificial intelligence (AI) could be a route to efficiencies and enhancements to the advice process, freeing up more resource for valuable and timely conversations with clients. Despite the hype and the click-bait headlines, AI is not about to replace financial advice from real, and very human, financial advisers. It's well known that people are most likely to seek financial advice either to plan for key life events or in response to them. These are important moments; they can be difficult, complex or emotional and require the unique skills and abili...