Shifting the AI narrative: Collaboration, not challenge in advice

AI is not about to replace financial advice from human IFAs

clock • 4 min read

AI cannot replace the human touch, but it can help to free up time, writes Derek Smith

Embracing and experimenting with artificial intelligence (AI) could be a route to efficiencies and enhancements to the advice process, freeing up more resource for valuable and timely conversations with clients. Despite the hype and the click-bait headlines, AI is not about to replace financial advice from real, and very human, financial advisers. It's well known that people are most likely to seek financial advice either to plan for key life events or in response to them. These are important moments; they can be difficult, complex or emotional and require the unique skills and abili...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Paraplanners lean into AI to boost client outcomes

Paraplanners lean into AI to boost client outcomes

Scottish Widows research finds paraplanners increasingly utilising AI

Jenna Brown
clock 10 September 2024 • 2 min read
Quilter snaps up fintech business

Quilter snaps up fintech business

Aims to better support clients who are starting to invest

Jen Frost
clock 05 September 2024 • 2 min read
AI impact: Future of compliance balances on a knife edge

AI impact: Future of compliance balances on a knife edge

Financial services compliance officers face mounting challenges

Roman Eloshvili
clock 04 September 2024 • 4 min read