Having a moment: Why the protection market is about to change

I'm writing this article as I weave my way back down the tracks from London, having just attended the launch of the Swiss Re Term & Health Watch for 2024. I'm enthused. I'm excited. I'm wary. The protection market has long been an underachiever. A 'must do better' on the scorecard. A scorecard, that I'm hopeful is about to change. Why? Well, the quality of the audience who attended this event proves just how much the market is truly engaged in growth. It has been said many times before, but the people in the room genuinely care. Where many people talk about their mission or purpose, t...