Troubleshooters: The BDM Benchmark 2024 report in detail

'This may not be comfortable reading for providers'

clock • 4 min read

Brendan Llewellyn looks at the adviser/BDM relationship and outlines exactly what IFAs want and expect...

The business development manager (BDM) is an essential two-way router between adviser and providers so this BDM Benchmark from Davies Marsh in association with Adviser Home makes for interesting reading for both parties. In this year's report advisers place most value on the BDM as a troubleshooter for service issues. Last year's study had technical knowledge as the main source of value and this clear swing suggests advisers are not well pleased with current provider service levels. But advisers remain very convinced (95%) that BDMs are important to their business - as troubleshooting...

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