DIY or D2C: Is it all the same or do advisers know better?

Some firms are beginning to embrace robo-advice to nurture younger clients

clock • 4 min read

Darren Winfield shares his analysis of the D2C market and says while tech-backed advice is in its infancy, savvy IFAs can reap benefits from the growth in 'robo-advice'...

The insights and expertise offered by IFAs are well beyond today's algorithm-led digital wealth managers and robo-advisers. However, some firms are beginning to embrace robo-advisers to nurture younger customers and build up a potential client bank who will require full advice in the future. The direct-to-consumer (D2C) platform market has advanced leaps and bounds over the last few years as regulation, new technology, and artificial intelligence (AI) improve. The target market for robo-advice tends to be younger, more tech-oriented individuals looking to take their first step on the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advisers turn to DIY AI builds but urged to approach with caution

Advisers turn to DIY AI builds but urged to approach with caution

Debate around whether they should just rely on specialists

Isabel Baxter
clock 12 June 2026 • 4 min read
Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

‘Next generation’ of Intelliflo Office

Isabel Baxter
clock 09 June 2026 • 4 min read
Firm launches AI-powered SIPP integration project

Firm launches AI-powered SIPP integration project

Centology integrates the Pathlines Pensions SIPP form into CRM

Sophia Panayi
clock 05 June 2026 • 1 min read