DIY or D2C: Is it all the same or do advisers know better?

Some firms are beginning to embrace robo-advice to nurture younger clients

clock • 4 min read

Darren Winfield shares his analysis of the D2C market and says while tech-backed advice is in its infancy, savvy IFAs can reap benefits from the growth in 'robo-advice'...

The insights and expertise offered by IFAs are well beyond today's algorithm-led digital wealth managers and robo-advisers. However, some firms are beginning to embrace robo-advisers to nurture younger customers and build up a potential client bank who will require full advice in the future. The direct-to-consumer (D2C) platform market has advanced leaps and bounds over the last few years as regulation, new technology, and artificial intelligence (AI) improve. The target market for robo-advice tends to be younger, more tech-oriented individuals looking to take their first step on the ...

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