AI in financial services: Hype, hope, or a bit of both?

'It's important to maintain a healthy dose of scepticism and here's why...'

clock • 4 min read

AI has the power to reshape financial services for the better – go ahead and explore it. But do it with rigour. Do it with focus. And above all, do it responsibly, urges Doug Boyce

I was at Intelliflo's annual conference, Innovate, in London recently. Two things struck me: first, boy do Nick and his team know how to put on a show. Second, my word, there was a lot of talk about artificial intelligence (AI). And it's this second point I want to poke at a bit here. You couldn't move for panels, demos, and product pitches promising AI-driven efficiencies of this and business transformation of that, the supercharging of advice, and lots of other marvellous things. As the excitement built around these presentations and panel chats, so did my interest alongside a certain ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI in financial services: Hype, hope, or a bit of both?

AI in financial services: Hype, hope, or a bit of both?

'It's important to maintain a healthy dose of scepticism and here's why...'

Doug Boyce
clock 06 August 2025 • 4 min read
Most popular advice tech and adviser AI systems in H1 2025

Most popular advice tech and adviser AI systems in H1 2025

Iress tops the list for advice tech and AI

Isabel Baxter
clock 31 July 2025 • 3 min read
Twenty7tec rolls out integration to 'boost' adviser planning

Twenty7tec rolls out integration to 'boost' adviser planning

Adviser platform integrates with FinCalc

Isabel Baxter
clock 30 July 2025 • 2 min read