True Potential CEO: How AI is helping fill the advice gap problem

‘Our advisers are fully aligned with our view that tech is their friend’

clock • 6 min read

True Potential chief executive Daniel Harrison lifts the lid on the wealth manager’s use of artificial intelligence (AI) to show how the technology can be used to improve the user experience for clients and bridge the advice gap…

The financial advice industry is grappling with a significant challenge - an advice gap where the demand for personalised financial guidance far exceeds the supply of available and affordable advice. This gap is exacerbated by several factors, including regulatory complexities, a growing need for financial planning among the general population, and a notable decline in the number of practising financial advisers. Projections from True Potential suggest that 40% of the UK's financial advisers could retire in the next five years. With much of the UK's population already suffering from a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Planbot launched by former adviser duo

Jen Frost
clock 26 February 2026 • 3 min read
Anthropic's latest AI plug in could 'trigger golden age of digital advice'

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock 26 February 2026 • 2 min read
Adviser AI usage more than doubles in last year

Adviser AI usage more than doubles in last year

Rises from 29% to 60%, SOTAN findings reveal

Isabel Baxter
clock 25 February 2026 • 3 min read