True Potential CEO: How AI is helping fill the advice gap problem

‘Our advisers are fully aligned with our view that tech is their friend’

clock • 6 min read

True Potential chief executive Daniel Harrison lifts the lid on the wealth manager’s use of artificial intelligence (AI) to show how the technology can be used to improve the user experience for clients and bridge the advice gap…

The financial advice industry is grappling with a significant challenge - an advice gap where the demand for personalised financial guidance far exceeds the supply of available and affordable advice. This gap is exacerbated by several factors, including regulatory complexities, a growing need for financial planning among the general population, and a notable decline in the number of practising financial advisers. Projections from True Potential suggest that 40% of the UK's financial advisers could retire in the next five years. With much of the UK's population already suffering from a...

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