Doing your Consumer Duty: Serving Baby Boomer retirees

Consumer Duty may lead to tensions between advisers and providers

clock • 7 min read

Adrian Boulding investigates what Consumer Duty obligations might mean for providers and advisers preparing their Baby Boomer customers for retirement...

Despite governments steadily pushing back the age at which individuals qualify for their state pension, there is no disguising the fact that the Baby Boomers, the population bulge born between 1946 and 1965, are coming through to retirement in ever greater numbers. About two-thirds of a million people reach state pension age every year now. The demographic flows are so strong that attempts to stop new retirees look as futile as King Canute holding back the incoming sea. However, what we are seeing at an individual level is Baby Boomers using three of the major reforms of the coalition...

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