Market evolution: The protection portal paradox

Advisers can't live without them. But can the market evolve with them?

clock • 6 min read

In his first article of the year for Professional Adviser Kevin Carr explores the protection portal paradox...

Protection portals and sourcing platforms such as iPipeline, Iress, UnderwriteMe and more have been hugely important and influential for the UK protection industry.  Their technology saves advisers countless hours in comparing insurer prices (and often features) and has facilitated millions of product sales.  Their omnipresent importance to advisers (and insurers), however, has arguably become a barrier for innovation.  Advisers can't live without them. But can the market evolve with them? History It's often said that the LifeSearch telephone-based model paved the way for the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection and pensions: Overcoming challenges faced across both sectors

Protection and pensions: Overcoming challenges faced across both sectors

'Pensions and protection aren't often spoken about in the same sentence'

Paul Yates
clock 11 June 2025 • 4 min read
Training day: How will CPD changes impact protection?

Training day: How will CPD changes impact protection?

Rules may “lead to protection being overlooked”

Cameron Roberts
clock 30 May 2025 • 6 min read
'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

Majority believe IFAs and wealth managers should not outsource, PA Asks finds

Isabel Baxter
clock 13 May 2025 • 3 min read