Harnessing AI tools to support Consumer Duty and advice

AI can help deliver deeper client understanding

clock • 6 min read

Adrian Boulding and Paul Muir investigate some of the new generative AI-enabled tools which might support better consumer outcomes...

Dunstan Thomas has been focusing hard on enabling clear customer communications for policyholders through the statutory money purchase illustrations (SMPIs) and its simpler annual benefit statements (SABSs) for many years. It has been awarded the Crystal Mark by the Plain English Campaign for the layout and readability of these documents which it delivers for many providers. However, it remains clear that readability is one thing, understanding is quite another. The UK scores poorly, relative to other countries across Europe, for financial literacy. According to both the FT and the Fina...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Financial planning firm joins VouchedFor's Consumer Duty system

Financial planning firm joins VouchedFor's Consumer Duty system

Radiant Financial Planning will use Elevation to monitor client feedback

Isabel Baxter
clock 25 July 2024 • 1 min read
Software business data reveals scale of Consumer Duty efforts

Software business data reveals scale of Consumer Duty efforts

Dynamic Planner finds reports up 100%

Jen Frost
clock 22 July 2024 • 1 min read
Advisers have changed servicing approach since Consumer Duty

Advisers have changed servicing approach since Consumer Duty

Including changes in approach when dealing with vulnerable clients

Isabel Baxter
clock 15 July 2024 • 2 min read