Harnessing AI tools to support Consumer Duty and advice

AI can help deliver deeper client understanding

clock • 6 min read

Adrian Boulding and Paul Muir investigate some of the new generative AI-enabled tools which might support better consumer outcomes...

Dunstan Thomas has been focusing hard on enabling clear customer communications for policyholders through the statutory money purchase illustrations (SMPIs) and its simpler annual benefit statements (SABSs) for many years. It has been awarded the Crystal Mark by the Plain English Campaign for the layout and readability of these documents which it delivers for many providers. However, it remains clear that readability is one thing, understanding is quite another. The UK scores poorly, relative to other countries across Europe, for financial literacy. According to both the FT and the Fina...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 03 August 2026 • 5 min read
Sandy McGregor: Happy third birthday to Consumer Duty

Sandy McGregor: Happy third birthday to Consumer Duty

Third anniversary of landmark regulation on 31 July

Sandy McGregor
clock 31 July 2026 • 1 min read
'The single biggest force shaping advice business models': Three years of Consumer Duty

'The single biggest force shaping advice business models': Three years of Consumer Duty

'It has not bedded in quietly'

Emma Napier
clock 31 July 2026 • 4 min read