Look ahead to 2024: Are advisers prepared for a growth play?

The IFA landscape is undergoing its own generational evolution

clock • 3 min read

With 2024 just around the corner, advisers aspiring to grow their businesses must evaluate whether their operations, technology, and business model can support the growth they hope to achieve, writes Jim London

The converging of two generational shifts presents UK advisers with both challenges and opportunities as they build their growth strategies for 2024 and beyond. As part of the Great Wealth Transfer, UK boomers will pass on an estimated £5.5trn to their offspring over the next three decades. As millennials become the richest generation in history, advisers may need to incorporate a greater array of asset classes into their client strategies.  Alternative investments are exploding in popularity, especially among younger investors. Organic growth among alternative funds nearly doubled ov...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Budget tax-free cash rumour aftermath: 'Our job is to dampen panic, not monetise it'

Budget tax-free cash rumour aftermath: 'Our job is to dampen panic, not monetise it'

Advisers reveal how much damage the speculation caused

Isabel Baxter
clock 02 December 2025 • 4 min read
How do we ensure that consumers actually trust targeted support?

How do we ensure that consumers actually trust targeted support?

'It's about getting the economics right – and then communicating with radical candour'

Tim Hogg
clock 02 December 2025 • 4 min read
OBR chair Richard Hughes resigns following premature Budget report release

OBR chair Richard Hughes resigns following premature Budget report release

Hughes led the OBR for five years

Sahar Nazir
clock 02 December 2025 • 1 min read