Look ahead to 2024: Are advisers prepared for a growth play?

The IFA landscape is undergoing its own generational evolution

clock • 3 min read

With 2024 just around the corner, advisers aspiring to grow their businesses must evaluate whether their operations, technology, and business model can support the growth they hope to achieve, writes Jim London

The converging of two generational shifts presents UK advisers with both challenges and opportunities as they build their growth strategies for 2024 and beyond. As part of the Great Wealth Transfer, UK boomers will pass on an estimated £5.5trn to their offspring over the next three decades. As millennials become the richest generation in history, advisers may need to incorporate a greater array of asset classes into their client strategies.  Alternative investments are exploding in popularity, especially among younger investors. Organic growth among alternative funds nearly doubled ov...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tackling the biggest challenge facing financial services in the UK

Tackling the biggest challenge facing financial services in the UK

'Trust in financial services is slipping'

Professional Adviser
clock 04 March 2026 • 4 min read
'No news is good news': Spring Statement stability welcomed

'No news is good news': Spring Statement stability welcomed

‘This was a low-key event, especially for pensions’

Jenna Brown
clock 03 March 2026 • 4 min read
FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read