Why younger clients are an opportunity firms should not overlook

Harness the power of technology to maximise client engagement

clock • 4 min read

Diversifying the age range of clients served by capturing young clients early in their journeys is a form of future-proofing, writes Yasmina Siadatan

I read recently that more than one in five people in the UK have cut their voluntary pension contributions or stopped them completely during the cost-of-living crisis. Younger people are most affected, with almost a third of the 18-34 age group having reduced or halted their payments. Auto-enrolment was meant to narrow the intergenerational pensions gap, but contribution rates for many are too low. People early in their careers have decades to make the most of the power of compounding - and the planned reduction in the minimum age threshold for auto-enrolment will help - but that time ho...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Robert Peston: Middle East conflict 'particularly problematic' for UK growth

Robert Peston: Middle East conflict 'particularly problematic' for UK growth

Robert Peston discusses at PA360

Sophia Panayi
clock 29 April 2026 • 4 min read
Dynamic Planner launches Financial Happiness Index for advisers

Dynamic Planner launches Financial Happiness Index for advisers

Consumer Duty aligned adviser benchmark based on a data set and behavioural model

Sophia Panayi
clock 29 April 2026 • 2 min read
PFS's Pathway to the Profession project hits  500-member target

PFS's Pathway to the Profession project hits 500-member target

A third of new members are women

Sophia Panayi
clock 28 April 2026 • 2 min read