The human firewall: Five AI scams advisers should be aware of

Countermeasures to prevent falling prey to these cyberattacks

clock • 4 min read

Louise Cockburn highlights five emerging AI scams and urges advisers to talk to clients about the risks using the 'trust but verify' mantra

The rise of artificial intelligence (AI) and cost of living crisis represents a perfect storm for people falling foul of AI scams. For advisers and providers alike, it's important to understand and mitigate risks to safeguard both your business and clients' finances. Here, we'll explore five emerging AI scams and provide countermeasures to prevent falling prey to these cyberattacks. 1. Voice-mimicking scams These scams involve generative AI systems taking samples of clients' voices in order to imitate them and requesting financial transfers or sensitive information. This deception b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

As advisers are zigging to AI, how do you zag?

As advisers are zigging to AI, how do you zag?

'Be visible. Be local. Be helpful before you’re needed'

Harry Webster
clock 14 August 2025 • 4 min read
AI in financial services: Hype, hope, or a bit of both?

AI in financial services: Hype, hope, or a bit of both?

'It's important to maintain a healthy dose of scepticism and here's why...'

Doug Boyce
clock 06 August 2025 • 4 min read
Most popular advice tech and adviser AI systems in H1 2025

Most popular advice tech and adviser AI systems in H1 2025

Iress tops the list for advice tech and AI

Isabel Baxter
clock 31 July 2025 • 3 min read