SJP's succession: Five priorities for the next chief executive

Advice giant has employed head hunters to search for a new leader

clock • 3 min read

It's not every day the UK's largest advice firm starts chatting about a new leader, Justin Cash writes… Despite the fact he has been in the post five years already, and at the firm for three decades, the news that St James's Place (SJP) was speaking to head hunters about life after chief executive Andrew Croft has raised eyebrows. Croft is every inch the company man. He will no doubt be a tough act to follow; under his watch, rumours of SJP's demise, it turns out, were greatly exaggerated. Yet the path ahead for his successor will be far from straightforward. Here are five key thin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read
The human question: How PE-backed firms can retain their talent

The human question: How PE-backed firms can retain their talent

'In a people business, cultural integration is key to preserving client trust, adviser continuity and value'

Andrew Houghton
clock 15 July 2026 • 4 min read
HSBC to roll out targeted support later this year

HSBC to roll out targeted support later this year

Bank has applied for its pre-application support service

Sophia Panayi
clock 14 July 2026 • 2 min read