SJP's succession: Five priorities for the next chief executive

Advice giant has employed head hunters to search for a new leader

clock • 3 min read

It's not every day the UK's largest advice firm starts chatting about a new leader, Justin Cash writes… Despite the fact he has been in the post five years already, and at the firm for three decades, the news that St James's Place (SJP) was speaking to head hunters about life after chief executive Andrew Croft has raised eyebrows. Croft is every inch the company man. He will no doubt be a tough act to follow; under his watch, rumours of SJP's demise, it turns out, were greatly exaggerated. Yet the path ahead for his successor will be far from straightforward. Here are five key thin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Common language used by advisers triggers anxiety and distrust among retirees

Common language used by advisers triggers anxiety and distrust among retirees

Product-led communication one of the biggest drivers of mistrust

Laura Purkess
clock 01 April 2026 • 1 min read
Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read