Knowing where to turn: Reassuring clients in turbulent times

'Above all, clients need to feel a reassuring hand on the shoulder'

clock • 4 min read

Chris Birch explores the crucial role advisers play in reassuring clients during times of market volatility

Alongside our main role of providing financial advice, investors often turn to us for guidance and support during market turmoil. Last year was a rollercoaster ride, with the war in Ukraine and the related spike in energy and other prices causing a headache for governments, policymakers, advisers and investors alike. The UK saw inflation reach its highest level in more than 40 years, sparking fears of a recession. 2023 is already delivering new challenges. We've seen the biggest banking crisis since 2008 with the collapse of US lenders Silicon Valley Bank and Signature Bank, followed by ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 12 November 2026 • 5 min read
Small firm, weaker hand: The reality of selling a financial planning practice

Small firm, weaker hand: The reality of selling a financial planning practice

'The strongest position is an attractive, prepared practice whose owner has choices'

Gareth Fatchett
clock 10 November 2026 • 4 min read
Adviser revenue remains main bonus metric at majority of large firms

Adviser revenue remains main bonus metric at majority of large firms

Firms focused on organic growth but miss incentive opportunity

Jenna Brown
clock 10 November 2026 • 3 min read