What advisers need to know about generational marketing

'We can be much more successful by being more granular and accurate'

clock • 6 min read

Chris Jones asks: What in the world has come over you? Here looks at the concept of generational marketing and explores how advisers can best serve the different needs of clients at different life stages...

I started off doing old person things ironically. Confident in the belief that I am forever young, then it became habitual and I learned to like them. I have recently discovered the deep pleasure of a nap, that I cannot get up without making a noise and that I don't need to be in a bar that doesn't have a seat. I haven't played Rugby since before Covid and find myself going on country walks. We recently realised that two music events that we wanted to go to were on a subsequent Friday and Saturday and found myself choosing one. I have changed, how does this happen to us? As with all t...

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