What advisers need to know about generational marketing

I started off doing old person things ironically. Confident in the belief that I am forever young, then it became habitual and I learned to like them. I have recently discovered the deep pleasure of a nap, that I cannot get up without making a noise and that I don't need to be in a bar that doesn't have a seat. I haven't played Rugby since before Covid and find myself going on country walks. We recently realised that two music events that we wanted to go to were on a subsequent Friday and Saturday and found myself choosing one. I have changed, how does this happen to us? As with all t...