Thinking ahead: A strategy for attracting younger clients

Having a younger client base isn't a top priority for every firm. The reasons for this are wide and varied but range from communication barriers and competition from new forms of advice, to a younger cohort that might not seem lucrative on paper. However, if building a profitable business equipped to stand the test of time is your goal, then having a strategy for attracting younger generations is key. With defined contribution (DC) pensions becoming the norm and raising the stakes for long-term wealth building, the need for good financial advice among the next generation is clear. ...