What Consumer Duty means for smaller advice firms

Don't panic... Regulator is looking for ‘proportionality'

clock • 6 min read

Vince Smith-Hughes outlines practical steps small advisory businesses can take as they get to grips with Consumer Duty requirements...

A high proportion of articles and presentations in our sector at the moment seem to be focused on Consumer Duty and what is needed to meet its requirements. This is hardly surprising when the initial plans need to already be in place, and most of the rules need to be embedded by the end of July next year. But one question I am asked frequently by smaller advice firms is "how does all this apply to me"? On face value, you can see the dilemma. Trying to distil 161 pages of policy statement and 121 pages of finalised guidance into an action plan could be tricky for a firm with a dedicated, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Out with the 'lucky dip' and in with interrogatable evidence

Out with the 'lucky dip' and in with interrogatable evidence

Four distinct operating models shaping acquisition strategies have emerged

Emma Napier
clock 23 June 2026 • 4 min read
A back bedroom startup to £110m AUM: One adviser's journey of self-belief

A back bedroom startup to £110m AUM: One adviser's journey of self-belief

How Allie Baglow built Allison’s Financial Planning

Isabel Baxter
clock 18 June 2026 • 7 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 12 June 2026 • 3 min read