Financial wellbeing: How to uncover happy objectives

Why talking to the 'future' client is essential

clock • 3 min read

Chris Budd looks at what makes us happy and asks if financial advice is focusing on the wrong area…

Humans are not built for making good financial decisions. What do I mean by ‘good'? The easy answer would be to say that a good financial decision is one that helps a client achieve their objectives. Even that starting point, however, is problematical. Money objectives This is for two reasons; firstly, our objectives tend to be focused on now, not on the future. We are simply not very good at delaying gratification, and find it very difficult to picture our future selves. Consequently, therefore, achieving an objective now might actually make us less happy in the future. If the o...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Radiant Financial Group acquires Doncaster-based IFA

Radiant Financial Group acquires Doncaster-based IFA

Radiant’s first transaction in Yorkshire, with plans to expand in the region

Ayesha Venkataraman
clock 02 February 2023 • 2 min read
Why DEI must not become an exercise in exclusion

Why DEI must not become an exercise in exclusion

DEI programmes must include absolutely everyone to succeed

Denis Okema
clock 01 February 2023 • 4 min read
Leadership skills: The art of giving effective feedback

Leadership skills: The art of giving effective feedback

Feedback has the ability to both inform and empower

Liz Pemberton
clock 30 January 2023 • 3 min read