Crisis communication: How to reassure clients in turbulent times

Five pointers on client comms in a crisis

clock • 5 min read

Equilibrium Financial Planning's Colin Lawson explores how best to communicate with clients during periods of economic uncertainty

 This year has not always been kind to investments. The war in Ukraine, the effects of Brexit and the economic impacts of pandemic recovery followed by 'Trussonomics' has led to a crisis period of high inflation and high interest rates, with recession on the horizon. Market sentiment, according to the Bank of America, is perhaps the lowest it can be. As humans, we have a loss aversion with a greater emotional reaction to a loss than a gain of the same amount, so an apparent economic crisis can easily lead to discomfort and nervousness among clients, with some even wanting to pull thei...

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