How to boost women's engagement with retirement planning

Statistical evidence shows a marked difference in engagement between men and women around pensions and retirement planning.  It also demonstrates that women have average lower pension pots and will live around two years longer than men. How can we encourage more women to engage with pensions planning? Engagement Looking at a sample of 25,000 plans built by our users last year, the split is hugely skewed - 82% male, 18% female. We try to attract both men and women equally. However, despite this, we see markedly more visitors who are men. When it comes to engagement, Quietroom lea...