Laura Suter: What the NS&I flop tells us about savers going green

The Green Savings Bond from NS&I was expected to be really popular. Ahead of the launch, there was a lot of excitement for a savings product that was backed by the government and fit the green agenda. When it was launched with a pretty lacklustre interest rate there was a collective sigh of disappointment. NS&I is always treading a tricky balancing act: don't make the product so attractive it will blow the competition out of the water and attract more money than the government needs; but offer rates too low and it falls flat, attracting minimal money. I can see why NS&I erred on the s...