Chris Budd: What makes a good client?

A game of two halves

clock • 4 min read

In this month’s financial wellbeing column, Chris Budd draws a somewhat tortured analogy between defining a great client and football management…

Imagine you are a professional football coach. Fresh from being sacked from your last job by a wealthy foreign owner after your team lost three games in a row, you now have two new job offers in front of you. The first is for Aston Villa. The previous season they finished mid-table in the Premiership. They bought good new players, who performed as well as being expected. Some of the most promising young players made the transition to the senior team. The salary is £2m a year. The second offer is for Hull City. They finished just above relegation in the championship. Like Villa, the...

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