Louis Williams: Communicating data and uncertainty to clients

Graphic language

clock • 4 min read

For many of us, interpreting graphs and statistics is effortless, writes Louis Williams. But what's it like for the end client?

It is important to consider how we communicate data to clients. For many of us, interpreting graphs and statistics is effortless. However, a lack of experience engaging with such content has an impact on understanding. Even how our eyes explore visual information differs dependent on the expertise of the viewer. A lot of my research involves running studies using techniques such as eye-tracking. My academic colleagues and I explore eye movements when participants engage in different tasks, and one interesting variable we often include within our experimental designs is expertise. F...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Business optimism? A look at the challenges concerning advisers

Business optimism? A look at the challenges concerning advisers

Almost all advisers say they feel positive about their business

Hope William-Smith
clock 29 March 2023 • 1 min read
Cost pressures on small businesses tops list of adviser concerns

Cost pressures on small businesses tops list of adviser concerns

Economic uncertainty forms the second-highest concern

Jaskeet Briah
clock 28 March 2023 • 1 min read
Working relationships: Striking the right balance with introducers

Working relationships: Striking the right balance with introducers

Making introducer relationships work is often about common sense

Neil Padget
clock 28 March 2023 • 4 min read