Louis Williams: Communicating data and uncertainty to clients

Graphic language

clock • 4 min read

For many of us, interpreting graphs and statistics is effortless, writes Louis Williams. But what's it like for the end client?

It is important to consider how we communicate data to clients. For many of us, interpreting graphs and statistics is effortless. However, a lack of experience engaging with such content has an impact on understanding. Even how our eyes explore visual information differs dependent on the expertise of the viewer. A lot of my research involves running studies using techniques such as eye-tracking. My academic colleagues and I explore eye movements when participants engage in different tasks, and one interesting variable we often include within our experimental designs is expertise. F...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2024

All the advice firm acquisitions that have taken place in 2024

Keeping track of the ongoing consolidation of the advice industry

Professional Adviser
clock 05 November 2024 • 3 min read
Budget M&A impact: 'We completed three deals' the day before

Budget M&A impact: 'We completed three deals' the day before

Advice firms pushed to get deals in before 30 October CGT changes

Jen Frost
clock 31 October 2024 • 3 min read
Advice firm partners with Multiply AI to 'revolutionise' annual review process

Advice firm partners with Multiply AI to 'revolutionise' annual review process

Advanta Wealth is Multiply AI’s latest client

Isabel Baxter
clock 31 October 2024 • 2 min read