Louis Williams: Communicating data and uncertainty to clients

Graphic language

clock • 4 min read

For many of us, interpreting graphs and statistics is effortless, writes Louis Williams. But what's it like for the end client?

It is important to consider how we communicate data to clients. For many of us, interpreting graphs and statistics is effortless. However, a lack of experience engaging with such content has an impact on understanding. Even how our eyes explore visual information differs dependent on the expertise of the viewer. A lot of my research involves running studies using techniques such as eye-tracking. My academic colleagues and I explore eye movements when participants engage in different tasks, and one interesting variable we often include within our experimental designs is expertise. F...

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