Nick Eatock: Using tech to drive efficiency and boost client engagement

Increasing customer engagement

clock • 4 min read

Technology has a huge part to play in the overall customer experience, as well as delivering efficiencies and streamlining processes to ensure your business is set up for success, writes Nick Eatock

According to research by SimplyBiz, advisers believe that increasing client engagement presents a huge opportunity for firms over the next twelve months, alongside further strengthening efficiencies within their businesses and greater use of technology. I believe these facets of the advice business are all closely linked. The trusted personal relationship between you and your client is at the heart of driving engagement with financial advice, but technology is invaluable in supporting this human connection and creating business efficiencies to deliver a personalised, consistent service. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Openwork targets 60 minutes per client savings through technology suite roll out

Openwork targets 60 minutes per client savings through technology suite roll out

Built on Plannr and Seccl

Jen Frost
clock 03 November 2026 • 2 min read
The real test of AI? Who gains access to advice

The real test of AI? Who gains access to advice

Not everyone needs the same advice

Alistair Morgan
clock 30 October 2026 • 4 min read
AI volatility is a reminder that diversification is more than just fund count

AI volatility is a reminder that diversification is more than just fund count

'Nobody knows with certainty what happens next regarding AI'

Louis Hutchings
clock 29 October 2026 • 4 min read