The new intelliflo, a combination of five Invesco-owned tech businesses from the UK and North America, is more than a rebrand and decapitalising the 'I', writes Nick Eatock, who sheds some light on the latest move for the advice technology company
You may have noticed the new intelliflo brand recently. The change in our identity goes way beyond a change of logo. It represents the combined capabilities of five leading businesses - Intelliflo and i4c in the UK, and RedBlack, Jemstep and Portfolio Pathway in North America - coming together as one to create a global leader in technologies for financial advice. There are a number of reasons why we've done this. Widening access to advice Our aim is to widen access to financial advice to help people achieve financial health and wellbeing. For the most part, financial advice, litera...
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