Alastair Black: How PROD compliance can power adviser marketing strategies

Product governance (PROD) rules have now been in place for more than three years, requiring adviser firms to show that the key elements of their proposition - service, advice and investment management - have been tailored to their clients. Meeting PROD requirements is essential for regulatory compliance. But its benefits can extend well beyond that. Done well, client segmentation, a key element in PROD compliance, can help firms develop more impactful marketing strategies through targeted communications. Understanding how to apply segmentation data in this way can ultimately help f...