Ruth Handcock: Why investing in culture could give you a competitive edge in 2021

Maintaining culture in a virtual world

clock • 5 min read

After all the disruption of the past year it has been especially tough to maintain company culture, writes Ruth Handcock, who looks at why it is such a crucial part of a business

2020 has been an extraordinarily challenging year. We've had to contend with the disruption of a global pandemic, plus a market crash, a partial-recovery, and an ever-changing economic outlook. These circumstances have created a unique set of hurdles for businesses across the country, not least when it comes to navigating remote working. The obstacle I've found most difficult to overcome is how to maintain company culture when your entire organisation has to switch to remote working, pretty much overnight. Company culture can be the biggest determinant of a business's long-term succes...

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