Ruth Handcock: Why investing in culture could give you a competitive edge in 2021

Maintaining culture in a virtual world

clock • 5 min read

After all the disruption of the past year it has been especially tough to maintain company culture, writes Ruth Handcock, who looks at why it is such a crucial part of a business

2020 has been an extraordinarily challenging year. We've had to contend with the disruption of a global pandemic, plus a market crash, a partial-recovery, and an ever-changing economic outlook. These circumstances have created a unique set of hurdles for businesses across the country, not least when it comes to navigating remote working. The obstacle I've found most difficult to overcome is how to maintain company culture when your entire organisation has to switch to remote working, pretty much overnight. Company culture can be the biggest determinant of a business's long-term succes...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

IFAs confident on business outlook with focus on growing client base and AUM

IFAs confident on business outlook with focus on growing client base and AUM

Doing so by strengthening social media presence and marketing

Isabel Baxter
clock 17 September 2025 • 2 min read
All the advice firm acquisitions that have taken place in 2025

All the advice firm acquisitions that have taken place in 2025

Keeping track of the ongoing consolidation of the advice industry

Professional Adviser
clock 15 September 2025 • 3 min read
Editor's view: Best advice employers and talent hurdles

Editor's view: Best advice employers and talent hurdles

The editor's Friday Night Takeaway from 12 September

Jen Frost
clock 12 September 2025 • 3 min read