No one likes a backseat driver, writes Clive Stelfox, but all too often in the world of financial planning, this backseat driver is the technology and platform providers, dictating and restricting how an advice firm runs its business and manages its clients from behind the scenes. However, he says, this is not the only way...
In contrast to the approach taken by more traditional technology providers it is possible for a platform to sit quietly in the background, ensuring a smooth journey while the adviser is firmly in the driving seat. A lot of this is driven - pardon the pun - by the level of contact a platform has with an adviser's client. Many platforms operate in such a way that an adviser's customers essentially become the customer of the platform. Some advisers will be perfectly comfortable with this approach but it's also understandable that others would prefer their platform provider to sit much more ...
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